On March 19, 2026, a large-scale conference “Real special equipment 2026” was held in Moscow. The event brought together professionals from all over Russia and became a key platform for discussing the current state of the road construction machinery, service, leasing and rental market.
The organizers were the <url> portal and Sigma Expo Group. The general partner of the conference was the CRAFT Industrial Park.
The conference was held in a hybrid format, which made it possible to reach the maximum audience. The participants noted the high level of organization and productivity of networking.
• 7 hours of intensive work: reports, discussions, live communication with colleagues and answers to questions from the audience and online chat.
• 889 participants: the total number of specialists who attended in person in Moscow and joined the online broadcast.
• 13 experts: the audience was addressed by top managers and recognized experts in the field of sales, service, rental, marketing, road construction and exhibition activities.
Key trends of the special equipment market in 2026
The conference speakers not only exchanged experiences, but also presented the audience with an objective picture of the current situation.
Economics and Finance
The main factor influencing the industry remains the high key rate of the Central Bank of the Russian Federation. She temporarily “froze” the customers’ purchasing opportunities. Nevertheless, enterprises continue to invest in development, adapting to new conditions. The market has made the transition from a “seller’s market” to a “buyer’s market”, where it is demand that dictates conditions.
Prices for new equipment on online platforms decreased by an average of 12% due to high competition.
Some positions in the used special equipment market, on the contrary, showed an increase in value.
Sales leaders and service
The structure of leasing sales is dominated by Chinese brands. The top 10 includes brands such as SANY, LGCE, Lonking, XCMG, Shantui and others.
However, experts called the main problem of the industry not the shortage of machines (the supply is quite large), but the degradation of after-sales service. There is an acute shortage of qualified personnel in the market — diagnosticians, mechanics and engineers.
Government regulation and localization
The government continues to create a price advantage for domestic producers through recycling collection, SPIC, and subsidy mechanisms. At the same time, experts emphasize that with the deepening of localization, the cost of production inevitably increases. To maintain competitiveness, it is necessary to transfer support to the component level and develop industrial cooperation.
Foreign trade and chain management
After the withdrawal of Japanese, European and American manufacturers in 2023, their market shares passed to Chinese brands, the quality of which is improving annually. Today, foreign trade is not so much a matter of geography as the manageability of logistics chains. The high rate, the sanctions pressure, and the need to rebuild routes make each deal more difficult, but they don’t cancel it.
The transformation of rent and technology
The rental market for special equipment is entering a phase of severe transformation. Success will be achieved not by companies dumping for market share, but by those who rely on financial discipline, high-quality service and flexible fleet management depending on the actual load.
Special attention was paid to maintenance. When calculating the total cost of ownership (TCO), it is necessary to take into account not only the prices of components, but also the availability of a warehouse at the supplier, as well as its technical capabilities. With record profits from banks and high interest rates, the real economy has no choice but to introduce digital technologies, optimize staff and increase labor productivity.
The conference “Real Special Equipment 2026” confirmed the status of the main industry event of the year. The participants received not only relevant analytical data, but also practical tools for working in modern realities. The dialogue between lessors, suppliers, service providers and contractors, built within the framework of the event, allows the industry to find growth points even under economic pressure.